cookie policy: last updated november 2026

Cookies, plainly

Essential cookies keep the site working and run without asking. Analytics cookies (Google Analytics) load only after you choose to accept them, and never before.

Cookies and similar local storage are small pieces of data saved in your browser. Essential ones run without asking, because the site doesn't work without them. Analytics is Google Analytics: it tells us which pages are visited, roughly where from and on what kind of device, and it loads only after you choose "accept analytics" in the banner. Choose "essential only", now or later, and its cookies are switched off and removed.

YOUR CURRENT CHOICE

ESSENTIAL

Run without asking; the site does not work without them.

NAMEPURPOSELIFETIME

pi-cookie-consent remembers your cookie choice 12 months

pi-discovery saves your progress in the enquiry form until sent, or 30 days

pi-agent-chat keeps your conversation with the assistant while you browse until you close the tab

ANALYTICS

Google Analytics; set only after you accept, removed if you change your mind.

NAMEPURPOSELIFETIME

_ga tells returning visitors apart 2 years

_ga_* keeps session state 2 years

Changed your mind? Use "Your current choice" at the top of this page to switch between options, or "clear, ask me again" to reset and bring the banner back. You can also clear this site's data in your browser settings, or email hello@plainlyinnovate.com and we'll point you to the exact steps for your browser.